Sharing product updates regularly with your users is an important pillar of any startup’s customer communication practices. It’s a great way to tell your customers you’re constantly innovating and shipping new features, you listen to their feedback, and you value them as partners.
But while many startups see the value of communicating updates, few feel like they’ve been able to do so successfully. We’ve had countless conversations with users who’ve told us the following:
We only write updates when there’s a big launch.
We write updates monthly, but it’s so tedious to do, so we only focus on “the big things” like major products or features.
In my experience, customers often care about (and notice!) even the smallest of product updates, and it’s in those smaller updates sometimes that customer trust is broken or built. You just never know when a small change might inadvertently break something for the user, or perhaps be that one request they’ve been waiting for for months.
At Makelog, we believe that communicating every product update, no matter how big or small, has the potential to unlock tremendous value for companies and their stakeholders.
We want to be the layer that stitches together all the changes and enables Product, Success, and Marketing to disseminate the changes to the right endpoints.
The first step in doing that is making changelogs ubiquitous. Some of today’s most successful companies, like Linear, Shopify, and Stripe already know that changelogs are a best practice, and we’re seeing more and more companies follow suit.
Today, you can use Makelog to create a beautiful changelog page with no engineering resources required. As a bonus, if you use Jira, Linear, GitHub, or Clubhouse for issue tracking, you can easily drag and drop tickets from those tools into your posts.
Over the next few months, we’ll be continuing to roll out features that make it easy to share the right updates with the right audience using the right medium!
If you are interested in starting a changelog for your startup and influencing the direction of Makelog, sign up here.